gwen1 gwen4

Urban Decay are always a brand I get most excited for when there is news of a palette release. I love Urban Decay eye shadows and the Naked palettes are pretty much a staple in my makeup collection as they offer a great range of colours for the nude lover as well as wearing really well and blending like a dream. When I went through my PO Box last week, I was completely blown away by the fact that there was a record player in amongst the various other beauty items. Nestled within the box was the press release, a Gwen Stafani vinyl and a palette. I wasn’t really sure what to expect from the palette, but knowing that Gwen Stafani had designed it, I anticipated quite a lot of vibrant and adventurous colours which wouldn’t have been up my street. However, instead I was met with a gorgeous array of nudes, golds and taupes in a variety of mattes and shimmers with only two slightly more colourful options and I instantly fell in love. Gwen actually worked with Urban Decay to create the palette full of all the shades she always wished she had in her makeup collection. Twelve of the shades are brand new to UD and three are already in the eyeshadow collection. The names of the colours are all very Gwen Stefani appropriate and I think this wins hands down for the coolest press release of all time…A BLOOMIN’ RECORD PLAYER I TELL YOU!

gwen2 gwen3 gwen6 gwen7 gwen8

I knew instantly that this palette was going straight into my everyday makeup bag and although the pink and blue shades probably won’t get used as much, when I swatched the blue I was pleasantly surprised by it’s appearance. It has specks of iridescent blue in it, and if I could pull off blue shadow without it looking like a child has raided their mum’s makeup bag, I would TOTALLY attempt to rock this. These are the perfect shadows to perfect some serious smokey, neutral eyes to pair with a festive red lip for this time of year and I cannot wait. This release has also sparked my inner love for Gwen Stefani and the amazing album that is L.A.M.B. It’s full of classics that most people you meet are guaranteed to know the words to. Once I can get this record player up and sorted I will be dancing about my house with perfectly blended eyeshadow to “Hollaback Girl”. The palette is limited edition and available to buy from November 22nd from for £40.

Is this going straight on your christmas wish list? Has this made you want to dig out your Gwen albums too? 

  • Kyia Belle

    Oh my goodness Zoe! A favourite post of mine now, and YES OF COURSE this is going to be on my wish list. Such pretty colours!
    ps. That record player though. ;-)

  • This palette looks amaaazing! Such gorgeous shades!

    Melanie | Lilies Beauty

  • Wow, it looks awesome, I love it! :)

  • Tal

    Danger is such a gorgeous colour!

    Pink Sleep In roller Review

  • such lovely colours!!!
    Jackie||Rockin’ Strawberries

  • Love it too!


  • What a pretty palette! I’ll definitely be checking this one out when I get started with my christmas shopping! I’m in love with 1987 and Danger! Such pretty colours

  • Marren

    Hi Zoe I love your blog you inspired me to get make my own. And you helped me a ton with my anxiety
    Love you lots.

  • daisy walters

    It’s gorgeous! I can’t really understand why she decided to throw a bright pink and blue in there when all the other colours are very neutral, but its still stunning none the less.

    x x | daisydaisyxxo

  • Kat

    Ohhh my gosh it looks GORGEOUS ! Gonna start saving up for it now haha

  • Naimah

    Those colours look so nice, Baby and Steady are so shimmery and lovely! I do think this would suit you well!

  • Stevie

    Colours are gorgeous, can’t beat some lovely neutral shades!

  • Gorgeous colours! :)

  • These colors are really nice♥

  • Cutiepatootieme Love

    Be sure to put this on my long list of Christmas wishes!

  • This palette just looks so gorgeous, and the names of each shade is adorable!

    Jodie, xo // Jodie Loue

  • Nienke

    I just saw your Zoella logo has snow and a santa’s hat on, so cute! I love it and the palette.

  • I love how most of these shades are so wearable on a daily basis! I think most of them are very neutral and soft, which makes me really curious about this palette. Great review Zoe!

    Moonlit Stories | Lifestyle, Design + Blog Tips

  • Ashley Christabelle

    I saw this on Victoria’s snapchat and was awed that they actually gave you record players! So cool x

  • Carly Setzer

    I wish I knew how to properly use makeup because these colors are STUNNING!!!!

  • Kira

    I’m so loving these blog posts x

  • Bree Osterbrink

    I love the Urban Decay eye shadow colors, however they just don’t seem to stick or last very long.. Any suggestions?

  • Olivia Weston

    them colours are all sp beautifull please could you mention on your main chanel when you upload a new blog post please as i didnt even know that you had uploaded this and please do what you said on your main chanel (eg:do a vlog and a main channel video everyday in December untill the 25th?

  • Every shade looks stunning! UD go and do it again! x

    Emma | Emma | Emmys Beauty Cave

  • So cool! Lovely and stunning colors!

    Kisses from


  • Kati

    Your blog looks so cute! And these colours are gorgeous!
    Photography blog:

  • This pallet looks so beautiful, I definitely need to add this to my christmas list. I love the look of the colour ‘ Harajuka’ :)

  • This palette looks amazing! The shades are perfect for the winter season x

  • This palette looks awesome.

  • BraeShea

    Really nice! I didn’t even know Gwen had a beauty line! xoxo

  • YES I need this in my life! Hollaback Girl was my jam back in the day, so I think that’s reason enough to get my hands on this lol! The swatches look lovely Zoe :) <3

    • Jemma – Rose

      ME too! I have never heard it, yes! Yes they do Zoe :) <3 Xx

  • Beautiful!

  • It looks amazing! Even though, I am not sure I would be brave enough to wear the blue shade! I also love your little christamassy updates on your blog template, it’s really cute!
    Jennifer | Pretty as Summer

  • Marren

    You should totally try blue eye makeup look it looks awesome it will make your blue eyes look fantastic maybe try under your lower lashline to make your eyes pop

  • This palette looks incredible! I love Urban Decay eyeshadows so much, this is definitely going on my Christmas list! x

  • Tanya Werger

    I dont need this palette but OMG I NEEED this palette.

  • Ooh these colours look brilliant, definitely the best colours for both everyday and a fancy occasion! A record player, wow that’s amazing!! Gwen Stefani is brilliant, loved her songs when I was little!

    JosieVictoriaa // // Lifestlye, Travel and Fashion

  • Nadush

    I love this pallete !! :)
    please follow my blog : THE COLORFUL THOUGHTS

  • I’m so surprised by this palette! I expected garish colours but instead its a dreamy collection of nudes. Exactly what I want from my palettes

  • Hayley Cooke

    I love Urban Decay and Gwen Stefani. The two combined together are so awesome!! Gwen’s L.A.M.B album always transports me back to when i was 17 in 2005. Me and my friend Jake were obsessed with the song “Holla back Girl” (and still are 10 years later! ;)

  • Brynn King

    I have to get myself this palette asap!!! Thanks Zoe for this awesome review !!

  • Niamh

    This palette looks so nice! Can’t believe they sent you a record player how cool! Niamh x

  • GoFashiondeals

    That is a gorgeous looking palette!!! Beautiful shades

  • brummymummyof2

    AMAZING! Love the colours. Esp Pop and Baby. I am totes going to send this link to my other half NOW! PS can’t wait for your double load of videos in December! xxx

  • Amandeep

    I am totally addicted to this already, I’m definitely putting this on my Christmas list, thx so much Zoe….. Xxx

  • “A blooming record player I tell you!” Made me giggle!! These colours are gorgeous – I’m a huge fan of anything Urban Decay I’ll be honest, this is going on my Christmas list fo’ sho.

    Georgina x | petite thoughts

  • Baby and stark would look amazing together! I really like the other colours as well.

  • Katie

    The colors look amazing! I’m especially excited about the ‘Baby’ ‘Skimp’ and ‘Steady’ shades.

  • I love the neutral tones on this one!

  • Eden Jayne

    The colors look so beautiful, but unfortunately it’s not the best selection for those of us with more olive skin. It definitely looks like a great palette for fair skinned beauties though!

  • Eleanor Humphries

    This is so gorgeous! I was expecting really bright colours too but it’s actually really wearable x

  • Meghan Merritt

    This palette is absolutely beautiful! The neutral colors are stunning and that blue is gorgeous Definitely going on my Christmas list!

  • This looks amazing Zoe! I now want this so bad! Maybe a christmas present?! The colours look amazing! The photos look great! xx

  • Looks amazing. This is definitely on my Christmas wishlist :-)

  • how beaut are those colours? i need this in my life!!

  • Evie <3

    Wowee Zoee! It looks amazing!
    My Little Online Space

  • Rachelbellebeauty

    I loved your blog for ages and I just recently started a one by myself so if you wouldn’t mind, could you check it? Thank you xx

  • Zoel

    Perfect post! The only thing that I don’t like is that the text isn’t justified hahahaha It is something that I can’t stand sorry hahaha I love you, though! By the way, (Selfpromo alert) I have recently launched my own blog just in case anyone is interested:

  • How amazing. The colours are fab too, so pigmented and such a good mix of shades xx

  • This palette looks so pretty! I think that my favourites shades are the shimmery ones as I think that they will be perfect for the festive season :)

    Sarah | What Sarah Writes

  • katieemay1

    NEED THIS!! It’s such a versatile palette and the colours are so gorgeous

    Katie xo |

  • If I wore eyeshadow, I would totally invest in this palette! I’ve been a No Doubt fan since high school and I remember walking home from school and listening to their tapes on my Sony Walkman (that’ll tell you how old I am haha!). Plus, a freaking record player!! So so awesome.

  • Jenny M

    Well I know what I’m getting from Santa :) Just hope this doesn’t sell out too soon! The colours are beautiful.

  • Ooh 1987 looks really cool!
    Emma xx

  • Hope Richardson

    Love, love, love the look of this palette, such great colours! Always loved Gwen Stefani’s style too!

  • Kelly Smith

    I LOVE how you swatched the shadows on your arm, Zoe! The colors are so pigmented and lovely. It kind of reminds me of the Rose Gold Zoeva palette. Is this available in Sephora yet?

  • Carly Setzer

    Wish I knew how to use make up so I could try these colors. They’re STUNNING!!

  • embey

    Omg amazing! I love urban decay and cannot wait to get this! Or maybe drop hints to my other half 🙊.. Have you ever tried the make up brand younique? I went to a make up party Friday and brought an eye plate from them among other things 🙊🙈💄💅🏼 well I couldn’t resist! 🙈.. Anyway the presenter was saying it is equivalent to urban decay and I just wondered what you thought if you have used it before 🤗

  • Anotherfreakyblog

    The palette looks so nice but the record player makes me more jealous! haha

  • All the shades look so pigmented and vibrant it’s unbelievable! I most wish to have ”Pop” and ”Harajuku” in my life though <3


  • This looks like such a gorgeous palette, all of the shades are so pretty! x

  • Eilidh

    I desperately want to try this palette, the colours are gorgeous!

    Eilidh from Velvet Winter

  • The shades look so pigmented and some very different shades thrown in from Urban Decay – can transform myself into a harajuku girl!

    Ceann // From Brighton and beyond

  • Pareen

    I love Gwen! The shades are so pretty!

  • Jemma – Rose

    It looks amazing too bad we do not have urban decay in New Zealand!! Xx

  • Looks amaze!

    Wishing you a fabulous day,
    xoxo Suzy ( ˘ ³˘)♥


  • Chantal

    It looks like a beautiful palette and what an amazing way to present it like that as well. I wish I had that record player x

  • Gorgeous! I honestly expected the palette to be very bold and a bit ‘out there’ for my taste, but it’s surprisingly very wearable and the colors are rich and beautiful! Anyone else experiencing a revival of a girl crush on Gwen Stefani?

    xoxo – Kelly

  • Eliza Berry

    Ohhhh…. SO PRETTY!

  • Ayre

    those shadows look lovely! I’m not a fan of blue eyeshadows either, but I think the shade in this would be great for the outer corners :)


  • Miss Nev

    Love this makeup palette, the shades are gorgeous !! x

  • Rachel Liwanag

    Love those palette! thinking of getting it soon :)

  • Kymberley Mcmurray

    What a gorgeous palette! 💕

  • Yes to this palette! For me I find all of the shades again other than blue and pink so useful. And I love the size of this eyeshadows, I feel they would last a long time

  • I’m actually loving the blue shade based on your swatch! Thanks :)

  • This is on the top of my Christmas wish list! It looks so pretty!

    Sophie x | SophiesMakeupBlog

  • Liyah GoesHollywood

    love urban decay and the eyeshadow palettes! love the colors “Danger” and “Steady” :-))

    xoxo, L.

  • I get really excited for Urban Decay palettes too and this one looks a beaut! x

  • Serene Kurd

    This palette is everything <3 ! Love the colour baby :D

    Serene | I Am Serene L

  • The packaging is gorgeous as are those colours!
    I hope there’s a FOTD or tutorial using it :)

  • Agreed -thanks for the great post! I love the colours (and also the packaging).
    Slightly off-topic, but have you ever heard of an eyelash product called RevitaLash? I am finding it absolutely incredible, but would be very curious to hear of anyone else’s experiences..
    My full review is at

  • Casie G.

    The palette looks so diverse. It has almost everything that makes it unique and to be honest I would probably wear the 1st and 2nd rows since I’m more of a natural color eye shadow kind of girl.

  • lizzy beel


    may have to have to treat myself to this!

  • Shannon Cullinane

    Thank you for this! I’ve seen bloggers mention that the palette existed but none that have actually swatched the colors.


  • Beauty Blog Studio

    Beautiful shades. Amazing palette.. :)

  • Zoe
  • ella soady

    I love all these colours where can you get it?

    • Mathilde

      in Sephora maybe?

  • Amazing combination of colors! Love it!

  • Lotti

    The most important thing in a palette for me is how you can both go for a very subtle every-day look, as I’m only 16y old and don’t need a lot of make-up on my face for going to school, and a fancy, all-out, party-look. I love going out with a little bit more on my face. Nicely shimmering and with a bright lip! If one palette rocks those two occasions, I’m instantly in love! Christmas must-have….

  • Jes Cohen

    These are wonderful. I actually love 1987, Pop and Bathwater. They’re so pretty!

  • From Girl C

    This palette is so different than what I expected Gwen Stefani’s palette would look like. I’m not disappointed at all. I am buying this. It looks amazing and the quality looks really good.

    girl C

  • SavBanav

    Wow!! That palette looks amazing!! I love the nude shades and the deep navy blue looked absolutely stunning!
    p.s. I love your cute Christmas theme and the little santa hat on the homepage!

    Savannah xx

  • Id like to get my hands on this palette too.

  • Jose Rito – Jimenez

    Hey a little out of place here, but I need to order this for my daughter and need to know the website that will take me there. Girls your help would be appreciated. Thanks!

  • This looks like such a gorgeous addition to the UD family!

    Sara – She Who Is Short

  • Olivia K

    This palette looks so dreamy

  • Jen

    The colours looks amazing and pigmented! Thanks for the swatches.

  • Hannah

    This palette looks so stunning! Urban Decay eyeshadows are definitely hard to beat! xx

  • raisa nawal

    Love the palette….😍😍😍

  • Am really loving the flekes of shimmer in some of the colours. The blue one would be fantastic for a smokey eye for the party season

  • Am really loving the flekes of shimmer in some of the colours. The blue one would be fantastic for a smokey eye for the party season

  • such a lovely palette! can’t wait to try it out! thanks for sharing xoxo

    NEW BLOG POST!! Today we talk about BEAUTY: “OLIVIA PALERMO x CIATÉ LONDON COSMETICS COLLECTION” – don’t miss all the new fall products perfect for winter holidays that the it-girl designed for the british brand! All the products, ready to shop and inspiration behind the collection!

  • Mathilde

    It worth a try! the colors looks beautiful!

  • Erica

    This palette looks amazing! Thank you for doing swatches! It definitely helps! xx

  • This looks absolutely amazing! x

    Speckle of Lisa

  • Jordana Louise

    Ahh it’s so pretty! This is definitely going on my Christmas list! x

  • Priya

    I’m so jealous of your blog😍😩💜

  • mimi2014

    I need to get this palette, definitely going to treat myself😉

  • The colours look SO GOOD!!!

  • What a lovely surprise, I would love a record player with some old school records that everyone knows the words to. Holla back girl was a favourite of mine. As for the eye shadows there are some frikin beautiful colours in there, I tend to stick to a simple smokey eye myself but the pink ‘harajuku’ is to stunning to not try out. You could create some gorgeous smokey eye looks with these colours and yes I am guilty of putting this straight onto my Christmas list. Xx

  • I need this palette! So pretty!!

  • Gwen would name one of her colors “bathwater” lol but it’s still a gorgeous color! *heart eye emoji*

  • mermaid

    Zoe honey you’ve spelled Stefani wrong twice, in the first paragraph (‘Stafani’) xx

  • Lisa

    Oh I love the colours! *-* They’re amazing!

  • Holly Lou

    in love with this! i love the few scary colours amidst all the nudes to try push me out of my comfort zone!!

  • Aleksandra Dunin-Borkowska

    I’ve already got this down on my wishlist!

  • maddie mcneil

    over reading this article zoe! (just thought I would mention that stefani is spelt wrong twice throughout, may want to edit) great read though X

  • This looks amazing! Please check out my blog

  • X_charlotte_14


  • Ahhh..I completely forgot to order mine and now it’s out of stock :/ – completely gutted because the shades look amazing! x

  • gladly white

    Hey everyone! I am so new about being a blogger and here’s my blog’s adress : I hope you will check it. I write about a lot of things like recipes that I enjoy baking, fashion, makeup, photography… Please give it a chance, thank you :)

  • I admit, I don’t normally take a liking to palettes such as this, but honestly they look beautiful! So pigmented, and sparkly ;) I agree the blue normally wouldn’t be used as much, but since it’s so captivating and somewhat neutral, I think i’d be cool to play around with. x

  • This looks divine! It’s the perfect balance of neutrals and colour :)
    – Ambar

  • I love the natural colors in this pallet!! I love reading your blog posts!

  • itsgeorgiadoe

    im going to hopefully start a blog :)

  • Hearts for evaaaa

    Luv it already and haven’t even tried them! Thank you Zoe for this I know what I’m gonna buy next… xxx

  • Natasha Patnaik

    Zoella❤️ U r my favourite xxx.
    Check out my blog and follow me on #Tumblr @natasha2212…
    Unicorn Online xxx

  • I love the Harajuku and Danger shades! The entire palette looks stunning.

  • Hattie Graham

    This palette is so so pretty!!! I love it, defiantly on my christmas wish list!

    Hattie |

  • Justine Basile

    I love this palette, I think it’s very easy to use it, a mix between electric colors and perfect nudes ones !
    Thank you for this review Zoe :)
    Love from France

  • Amina Ayub

    this palette is love

  • Wow! When I first saw the blue in there I was like ,,Yeah…I would never used that color and the pink one either.” BUT…when I saw this swatch…Oh God..the blue is really lovely!

  • Leanne Marshall

    Hey Zoe,
    Lovely images you have taken.
    I was also expecting to see a lot more whacky shades but i am glad to see they are a lot more wearable.

    My favourite eye shadow palette has to be the Zoeva Coco blend palette. have you tried it?

    Leanne –

  • Jessica WIND

    I love the colours on your arm, it looks really lovely! xxx

  • Yes it’s made me want to get out those Gwen albums!! In fact save the looking loading Spotify right now! I’ve only ever owned 1 Urban Decay product but heard good things…so may have to switch from Bobbi Brown this Christmas! Karis x

  • Lucy Rawlinson

    Ooohh i love the look of this pallette!

  • Ugh. I need to buy christmas presents but I also feel like I need this palette now. Decisions!

  • Megan_xo Zoella was mentioned here xxxx

  • Valeee
  • I love the look of this palette, all the shades are so wearable too x

    Zoe Mountford x

  • The colors are so gorgeous! I love to wear nude and gold colors when I have time to really do my makeup. All the eye shadows are so pretty and they do look like they would blend really well!

  • nina louise

    Please can you do a tutorial using this palette? I am so tempted to buy it! X

  • Jemma – Rose

    Super cute, I love it! Xx

  • Samia

    love this palette!
    samia x

  • AnibaeAsh

    These colors are gorgeous! I have olive skin so I think the neutral colors would look great, but I could never pull off a pink eyeshadow like that. Still, that was very nice of them to send you a record player as well! I collect records, so that would be an amazing gift!

  • This palette is a total stunner, I have been lusting after it for so long now!

    Cass | CassandraMyee – NZ Beauty Blogger

  • Laura Jane McCarthy
  • Jane Boylan

    i love it getting it soon :)

  • I cannot get enough of this palette its amazing! i love the bright blue such a good colour! you could create a really nice christmas look with these

  • Lucy Doyle

    Loved this post. Really wanting this palette for christmas! I just made a post about the Naked palettes I own if anyone would be interested in reading it! :) x

  • I was expecting the neutral shades, and smokey ones. She either goes for a neutral eye with a back wings liner, paired with a bright red lip or smoky eyes and a nude lip.

  • I want this palette so much, I’ve loved Gwen since childhood and love that these colours are very wearable. I figured they would clash with my purple hair, but Gwen was looking out (probably since she’s faced the same issue so often!). If she wants to send me free vinyl and a record player, I will not object. :)

  • Me

    I have stupid question : what to take gwen or naked 3. I’m form Poland and I have no chance to test this palettes :( need a little hint cause this year for christmas I want something exclusive.

  • Tea Time With Ciara

    I’m so jealous! I want this palette!

  • Keira W

    These colours are lovely ! I really want this BAD !!! Good post Zoe xxxxxx

    PS I would really
    appreciate it if you could check out my blog

    Thank you Xxxxx

  • Sarah Murgatroyd

    Yes definitely going straight on my Christmas wish list! Love it!


  • Ayre

    I love the first two rows, but not so much the third… I prefer to stick to neutrals because I’m not that patient when it comes to blending my shadows.

    Arianne | Ayre

  • This palette looks so nice! Can’t believe they sent you a record player how cool! Niamh x

  • Chloe Louise

    This looks stunning!

  • Millie Oddy

    Such a lovely pallet!

  • Jess
  • Gracie Queen Of Makeup

    Looks amazing | Gracie xx

  • Ruby Abbott
  • MatemyM

    see my blog it’s about teenage life, food, fashion and style

  • It’s a beautiful palette and really great for everyday :) I reviewed it today and some other beautiful shades

    I really love all the shades in the palette and love the red one it’s so beautiful.

    Great photos and a lovely read.

    Laura xx

  • Great palette! :)

  • This has been my fave palette for a while and Punk is THE best shade ever! I love the packaging too :) Great Post

  • louise
  • such a pretty palette, lovely swatches aswell.

    lucy x

  • zoe robinson

    the colours look like they would go with anything and they would also be good for loads of different types of smokey eyes

  • Sophie Robinson

    This palette definitely made me want to listen to the golden oldies, Holla Back Girl anyone? Lovely post. XXX

  • Emily

    I would love to work with other fellow bloggers on a collaboration! Please feel free to check out my blog if your interested

  • Sophie Robinson

    I had this also. XX

  • Ellie Hanger

    That’s a gorgeous palette, cannot believe they sent you a record player!

  • Caroline M

    now a days we cant find the difference betweenadult original skin and and skin with make-up. i wonder what will happen if they get wet in rain

  • Caroline M

    now a days we cant find the difference between adult original skin and and skin with make-up. i wonder what will happen if they get wet in rain

  • Shylah Beauty
  • Elise Enerstad Sauarlia

    Could you do a makeup tutorial with this palette, please? <3 I love this!

  • La-Tattva

    Nice shades..

  • Maria (ariel2124)

    I need this palette so badly but I cannot get it anywhere unless I am willing to spend ££££’s on Ebay! :'( xxx

  • beautysorted

    If you want to know more about the Gwen Stefani eyeshadow palette, go to and check out all our blogger/vlogger reviews on this product.

  • Sofia Arriagada

    1987 is like the prettiest color ever!

  • Rachy

    Ooh I think I’d try being the ‘Danger’ daredevil. (:<


  • beautiful palettes! xxx love you zoe, great post!