I sort of think that with this post, the pictures speak louder than any words, and I’m also very unsure how I could possibly put into words just how amazing this night was for me (and hopefully others who attended).

I don’t want this post to be solely about the products even though that is what this night was all about, but I want to talk about why this was the best night of my life. I was surrounded by my family, my friends, fellow youtubers and bloggers, some who i’ve just met and others I’ve known through the joys of the internet for many years (and not had the chance to meet yet). I felt like there was so much support in that room and that everyone there was genuinely so happy for me and that was something I was so unprepared for. It was so overwhelming and I felt so happy to be with all these amazing people. I pinch myself every single day that this is my life, and that I have been so lucky to be given these amazing opportunities and to have so many friends who I feel like are standing right beside me the whole way, supporting the things I do with such genuinity. I felt so warm and fuzzy inside the entire evening and every time I caught sight of my products or my name on a giant tin bathtub or on the wall or the mirrors, I almost had to take a second glance to realise this was actually happening. In 2009, I attended my first launch event which was for Barry M, 5 years later, I had no idea I would be having my own beauty launch event with all my favourite people.




Among the many friends, bloggers, family and other youtubers who I am wholeheartedly so grateful to have in my life supporting the things I do and the path I am on, I am also eternally grateful to you reading this, the viewers and readers who have been here since 2009, or yesterday. I love you and thank you for making my dreams come true. The happiness scale right now is through the roof, so I will leave you to enjoy this montage of photos from the evening.



  • sophie

    first comment haha omg your launch looked so beautiful xx love you and your new blog layout

  • Girl Online

    I love love LOVE your beauty launch! Xxx

  • hope

    i love your videos plz follow me on instagram @xx_hopedriscoll_xx

  • ValkyrieXMystique

    I’m going to buy all your products!!!

  • Elena

    The launch looks amazing and so do you! I want to buy all of your products!

  • hayley

    I love u and it looked like so much fun

  • Amy xx

    Your products are amazing

  • Jeng Teng W (jtwonggg)

    The launch looked so beautiful *-*

  • Maddie

    It looked beautiful Zoe! All of the products are amazing!!!

  • Dara Crasto

    the products are amazing and you look gorgeous zoe!! :)

  • jaya

    got a product its amazing ilysm zoe and joe <3<3<3

  • charlie.d

    Looks awesome Zoe!

  • Ellie

    Zoe! Pleaseeeeeeee Follow me on instagram! @ ellie.katex pleaseessssseeeeeeeeeeee!!!!!!!!!!!!!!!!!!!!!!!!
    :-P :-P :-P :-P :-P :-P :-P :-P :-P

  • _ _ its.me.natalie _ _

    hey guys I’ve just recently started a blog http://itsmenatalie23.blogspot.co.uk i post everything from beauty to lifestyle and i love photography so expect loads of new photos uploaded. i upload every day apart from sunday so feel free to give my blog a check out and follow me. also leave comments for new inspired makeup tutorials you want me to do and i will be sure to do all posts requested. thanks guys, natalie xx http://itsmenatalie23.blogspot.co.uk

    • Maddie

      how do you start blogs? I really want to start one but dont know how!!!!

      • _ _its.me.natalie _ _

        Sorry for the late reply. If you haven’t already made one you can go into blogger and create an account then underneath your account name when you get to your ‘dashboard’ you click on new blog. It is easiest to set this up with a google account but i think it is possible with all as long as you have an email. If you have any questions just contact me through my blog page, I would love to help. Thanks, Natalie xx

  • Holly Holder

    I love you and all your products, your such and inspiration to me I love you so much!

  • Crystal

    Cool I love this I showed my mum she loved it it was awesome she said

  • Shaelyn Janisch

    What a magical night! I love looking through your old blog posts! <3 You deserve it all <3

  • Maddie

    This is so sweet! I just finnished reading Girl Online and went straight to this. I love all your vids and only started reading this when I knew there were links in your vids!! I was like WOOOOOOOO!!! I can finally read your blog :) <3

  • Maddie

    HI Zoe I know you probably dont read comments any more but your book really inspired me and I want to start a blog myself. Do you (or anyone else) have the time to write a reply telling me? I do not want to sound rude but I really want to!!!! <3 :3

  • BlogBabe

    rereading old blog posts and no joke i cried. If something like this happens with my blog,(which it most likely won) i would be the happiest person alive. Im so proud of you zoe.ILYSM!!!<3

  • Molly Clarke

    zoella can you see if you can make a drinks flask because i would love on and im your biggest fan

    • Ama

      woah, she did come out with one!! in the new really exciting lifestyle range!!!!

  • Josephine

    Congrats zoella

  • Corinne

    I wish you could get this easier in the US. :(

    • zoe

      they ship anywhere in the world and i live in australia and have my beauty products i ordered from australia and within 15 days they were here. was really good service

  • Olivia

    Well done Zoe :) You’re an inspiration.

  • I still absolutely love the original beauty range, and the new one smells Devine too! I’ve illustrated a few pieces I love it so much! 😍

  • emily

    I’m so proud of you Zoe :) you’re a huge inspiration to everyone. xxx Emily >3

  • popsicle

    seems like yesterday….

  • Ruby May

    I love ur collection they smell devine

  • Ann

    zoe i dont have words but i can say something, you’re an inspiration for me, you don’t have idea how i love your blog, your youtube channel and more, your book “girl online” give hope for a lot of things, because this month the doctors say me “you have anxiety and panic attacks” and i remember when i read your book for the first time (i read your two books 10 times lol) i find hope and a lot of very good tips for my life. zoe sugg thanks for all…i hope you read this.
    oh and sorry for the bad redaction i don’t speak english, i speak spanish i’m from chile and i’m a blogger just like you i hope you can help me with more things.
    bye bye zoe!!!!


    you are amazing

  • you and your friends all look so great, especially you and louise in the bathtub! Keep up the great work, your such an inspiration to so many people! Love you lots!