I know there are a fair few reviews on this product, but i thought i’d throw in my two sense & give you my opinion aswell. :)

“Pulse Perfection” is the new vibrating mascara by Maybelline, which retails for around £14.99.
I never bought into the whole “vibrating mascara thing”. When Lancome came out with an expensive version i didn’t turn a blind eye. I was happy with the standard brush thanks!
But when i saw that a cheaper alternative had been made, i was intregued to see how vibration could make a difference to the appearance of the lashes.
In all honesty, my first thought was…
I buy my lancome hypnose in superdrug for £12, so £15 for a maybelline one, did seem kinda steep..or maybe i’m just stingy. haha

This is the wand.

It’s like the “Define-a-lash” one.
I always stay away from plastic brushes, i find they clump more & dont grab each lash well enough, so usually, i will always stick to a bristle mascara brush.
However, i really like this one.
The vibration mechanism is on the end of the wand, where you “simply” press down for on…and release for off.
I say “Simply” as i know alot of people have had trouble grasping the technique. I did at first.
Yesterday my friend wanted to use it, and she went to do it, and got completely flustered and couldnt make it work…and ended up being totally freaked out by the vibration near her face. It was quite amusing.
I start from the base of my lashes with the vibration on, and when i reach the tips of the lashes, i turn the vibration off.

Before & After shots…

This was with 2 coats.

I think that this is a dramatic difference, i can see how some people may say it clumps easily, but i would never do more than 2 coats as i think this would make it slightly clumpy.
I seriously love the effect this mascara has on my eye lashes. It gives the effect i love & want with only 2 coats…usually i will achieve something like this with around 4.
It lengthens, and it thickens, and they looked so curly.
Just for reference i didn’t curl my lashes before hand.
I am very very impressed with this mascara, and i will be repurchasing it when mine is finished.

  1. This looks pretty good! Might be worth a try!

  2. Jo

    You lucky thing you have such lovely lashes! x

  3. It looks good, but like you I think it's a bit overpriced for a drugstore brand. I might give it a try though.

  4. whoooah your lashes look fab! x

  5. omg. Your eyelashes are nice and long as it is :( How unfair.

  6. Very impressive! Not tried mine yet but after seeing this I think I need to! x

  7. Jean

    I've been wanting to try this but haven't been sure if it's worth the money but I think I'm going to splurge now :).

  8. Becky

    looks good! xx

  9. hey, i just want to buy a new mascara next week, as i am running out of mine.
    you own the loreal voluminous as well, dont you? so which one would you prefer? the maybelline, the loreal or a totally different one? I tried the lancome hypnose on your recommendation but here in germany it is soo expensive (far more expensive than "normal" drugstore ones)
    please tell me your opinion about your fave mascaras!

  10. Phoebe

    That curl looks amazing!

  11. You have fabulous lashes, I'm very jealous :)
    This mascara costs €22 in Ireland (which is about £19, huge mark up!) I decided since it cost the same as a clinique foundation I wasn't going to try it but I may have to change my mind :) Off to pick it up!
    Amy x

  12. Shy.

    Looks good, its really lengthened your lashes! I'll give this a go :) xxx

  13. Lush19

    Great Review, Thanks for this hun. That does wonders for your lashes!

    You have persuaded me to buy it! It's cheaper in Canada it's only $14 which is around £6 – £7. I hope it gets cheaper for you girlies!


  14. I'm really happy with the mascara too, I'm using it for a month now.I don't find the button hard to use, I don't know why everyone else does(my sister included, she keeps complaining!). :)
    The one I want to comment though…Hypnose is 12 pounds??How did I not see it?I love Hypnose but it retails for 30 euros here, which is about 27 pounds, I'll stock up next time I come!

  15. I got this mascara to and am going to do a review, i think everyone has said good things so far!!

    altho the price thing, i agree with. I think even £7 is expensive for a mascara, i use mine up so fast!!!

  16. Sofee

    THanx for the review!!

  17. lola

    wow your lashes are amazing…xoxo

  18. Dila

    ur eyes looks soo pretty don't matter what mascara u wear :)

  19. Monica

    Again, you have beauuutiful lashes! Lol. I have also been using this mascara myself for about 1-2 months. It's not bad. The only thing is that it does clump a bit. And I have to use my lash comb. It does thicken and lengthen for sure, so I'll put up with the bit of clumping. I probably wouldn't repurchase.


  20. Dramatic difference really! Gorgeous!
    Btw, I love your blog!


  21. It looks great! Thanks for the review, I just purchased this & can't wait to use it! xx

  22. Zoella.

    @blumenpuste – I think i actually prefer this mascara to Voluminous, although voluminous is alot cheaper! Hope you manage to decide :) xxx

  23. your lashes look so good! I might have to check this out… :)

  24. Sher

    wow that is some major thickening and length!! I think I may have to try this if it ever goes on sale thanks :)

  25. Holy lashes! They look like falsies – can't wait til this arrives in Australia

  26. Laura

    You know I love you Zo, but I think I'm the only person thinking your lashes looked better without all that on there?! I reviewed this, and really don't like it, for me it was waaaay too clumpy, and it makes my lashes feel heavy. I think you're eyes are so pretty but that mascara looks too heavy :( Each to their own though, and I'm not dissing you (hopefully you know that!), just prefer different mascaras :) xxx

  27. Zoella.

    @Laura – Ohh, i really like it! haha. I knoe you love me! :) xxx

  28. Laurel

    Your eyelashes are so long, thats completely unfair.
    Have you ever used any eyelash growth products or anything? Good review hun, xx

  29. I have worn mine everyday since! I swear everybody comments on my lashes now :) xx

  30. Oooh I hope it works wonders for me too! :)

  31. Feebee

    It makes your lashes look fab!! It does nothing for me at all :( I wanted so much to like it as well!!!


  32. Are your eyelashes natrually that long and curly? wow
    have you ever used any eyelash growth serums/ products?
    you are gorgeous x

  33. Wow love your lashes! Looks really beautiful. ♥

  34. Found out the other day that this got discontinued,im only 14 so i've only really started looking into makeup properly and I went to B&M (UK Store) and I got one for £1.I didnt know anything about it till i looked on youtube and found out how expensive it used to be :O Going to B&M tomorrow to get some more whilst it is on sale for £1 :D